Ocean to Ocean Reimagined journey complete but activations continue

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As of Tuesday, August 10th, the Ocean to Ocean Reimagined journey—as it was playing out on @ford social media channels—officially ended. Two months on the road, numerous city stops along the way, and lots of great content captured along the way resulted in a really cool digital story to follow along.

The above collage shows all the frames we created that were posted to Ford’s Instagram Story. We really enjoyed building the narrative of Ocean to Ocean Reimagined and creating the content for Ford to push out to their followers so they could follow along…a far cry from how the public followed the original Ocean to Ocean trip in 1909!

If you missed the Ocean to Ocean caravan crossing the U.S., you can see the full display at Pebble Beach Concours d'Elegance this weekend or Woodward Dream Cruise next weekend! Replay the full trip on Ford’s Instagram channel by tapping/clicking the story highlight titled “ 🌊 2 🌊 “.

Teen Street Skills returns to Belle Isle next week with four more programs

We have had a lot of fun so far this year with Teen Street Skills and looking forward to teaching advanced driver training to more SE Michigan teens through the next few months! Check out our promo reel by clicking here or on the thumbnail above. The video was taken during our July 2021 program on Belle Isle and features great commentary from some of our instructors including Loni Unser, Adam Andretti, and Harris Edwards.

EyesDrive campaign continues to roll out fresh content on social platforms

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If you haven't yet, now is the time to follow EyesDrive® on your favorite social media channel! We continue to roll out fresh digital content to bring awareness to the dangers of distracted driving. It is NOT ANOTHER TEXTING & DRIVING CAMPAIGN. EyesDrive is a national campaign that educates, advocates, and builds awareness on not just texting but ALL forms of distracted driving.

Bill Kerstetter